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PUBLIC SERVICE Greater Dayton Advertising Association Public Service Advertising Advertising provides the major impetus in informing the public of the many worthy causes and programs developed for a better quality of life. We as advertisers, advertising agencies and media have the power to make the greatest impact in the public service area. It is in this spirit of public service that each year a local non-profit organization is the recipient of a media campaign donated by the Greater Dayton Ad Association members. The campaign may consist of anything from radio commercials to leaflets to billboards.
The GDAA
Board is now looking for an organization for its Public Service Advertising
Campaign. If you are an organization that fits this criteria, or know of
one, and would like to be considered,
contact James Reynolds, Dayton Daily News/Cox Ohio Publishing,
(937)225-2473,
jreynolds@coxohio.com.
• The cause shall be of such a nature that advertising techniques can be an effective means of achieving its objectives. • The cause must be of genuine concern to the community, and broad enough in scope so that it will be of interest to the media and public. • Ideally, there will be a local organizational structure identified with the cause which can give direction, provide necessary approvals and provide out-of-pocket funding. • The project shall be non-commercial, non-denominational, non-partisan politically, and not designed to influence legislation. • Agencies, organizations or groups served must be non-profit and exempt from Federal Income Tax. • The proposed organization must have a sufficient budget for out-of-pocket (material) expenses needed to complete the project. • Project should not be similar to another already being conducted in the local community. • Provisions should be made for the GDAA logo to appear on all materials. Application may be accessed here. Application deadline is February 28, 2006.
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