Consumers
If you see or hear advertising that seems too good to be true,
it probably is!
Put an end to fraudulent or misleading advertising by calling
(937) 222-5825 or (800) 776-5301.

Advertisers
As responsible business people you have an obligation
 to see that your advertising complies with legal and ethical standards.
If you have questions concerning what constitutes acceptable advertising, call
(937) 222-5825 or (800) 776-5301.

What is the Advertising Review Council?
A joint program between the Better Business Bureau of Dayton/Miami Valley, Inc. and the Greater Dayton Advertising Association, the Advertising Review Council reviews locally run advertising to identify untruthful, misleading or deceptive practices.

Although most advertising is ethical, there are always a few people who don’t play by the rules. Understandably, these abusers undermine advertising’s credibility with consumers. The goal of this program is to restore public confidence in the truth and accuracy of advertising through education and voluntary self-regulation by advertisers

How The Program Works
The Better Business Bureau reviews locally run ads that appear to violate advertising guidelines and law, and the results are published in the bureau’s bi-monthly newsletter. If advertisers are found to be non-compliant, they are referred to the Advertising Review Council for review and possible further action. In cases of national advertising, the National Advertising Division of the Council of Better Business Bureaus and any other appropriate national regulatory agency is consulted.

Who is On The Council?
The volunteer council is made up of nine representatives from the media, advertising agencies, advertisers and academic entities to provide a fair and balanced perspective. Members of the Local Advertising Review Council are:

• Chair - Norm Vallone, President, MessageWorks Inc.
• James Cosby, General Sales Manager, WHIO-TV 7
• Kyle Fisk, Professor Design Department, Sinclair Community College
• Stephanie Griffin, Marketing Manager, Voss Auto Network
• Linda Kahn, SVP Media, Penny/Ohlmann/Neiman Inc.
• Rob Klaben, Marketing Director, Morris Furniture Co., Inc.
• Debbi Offenberger, AVP, Client Management, MarketMatch
• Joseph Petrick, PhD, Professor of Management, WSU/Raj Soin School of Business
• Rob Rohr, VP Advertising, Dayton Daily News
• John Hannon, Vice President/General Manager, WBDT-TV Dayton's CW
• Bob Zuroweste, Vice President/Market Manager, Clear Channel Radio

About the Better Business Bureau & Greater Dayton Advertising Association
The Better Business Bureau of Dayton/Miami Valley, Inc. is a private, nonprofit association founded in 1925. The Bureau serves the Miami Valley, including Montgomery, Greene, Clark, Darke, Miami, Preble, Shelby and northern Warren Counties. For more information about the BBB, visit www.dayton.bbb.org or call (937) 222-5825 or (800) 776-5301.

The Greater Dayton Advertising Association was founded in 1911 to encourage public recognition of advertising as a profession, and enhance the marketing skills of its members. Visit www.greaterdaytonadassociation.org for more information.