Code of Ethics and Conduct.
I will:
Act with integrity in all situations, upholding the values of fairness and doing the right thing, without personal gain at the expense of the industry
Be honest and forthright in all business dealings, using only legal and ethical means to build loyalty and respect with all constituents,
Commit to exceptional professionalism in all my actions that will reflect credit on members and the profession, and by keeping confidential privileged information
Demonstrate and improve my competence and the competence of others, and cooperate to the advancement of the industry
Encourage and promote ethics in my organization and in the profession, and to uphold all laws and regulations
Foster self-regulation in support of free enterprise, public understanding of advertising and business excellence.
