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Vision Statement Encourage the public recognition of advertising as a profession. As such, it shall be dedicated to the following: a) To strive for the betterment of advertising in all areas affecting the advancement and general welfare of the business and its service to the public. b) To protect advertising from legislation and regulation which could over regulate and unduly restrain advertising and which would be harmful to the advertising industry. c) To establish and promote industry self regulation by the practitioners of advertising. d) To develop a better understanding of the role and benefits of advertising among governmental authorities, the consuming public, and in schools and universities, and to encourage and assist the best students to enter advertising as a career. e) To recognize excellence and promote higher standards in advertising. f) To assist and promote public service causes. g) To offer programs to promote fellowship, communication, career enhancement, and education among members of the advertising industry.
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